The TSG Technical Creator Network
Technical buyers trust technical creators. The Network lets you activate a vetted roster of top AI + software creators, without managing a dozen new relationships.
The Challenge
Engineers run ad blockers or scroll past ads.
Technical buyers trust peer recommendations over vendor marketing claims.
Your audience spends time on disparate platforms (newsletters, YouTube, LinkedIn, Twitter, podcasts, etc).
Finding, vetting, negotiating, and managing creator relationships takes dedicated + persistent effort.
How We Help
You don't need just one creator. You need a roster of technical creators making content about your product. The Network lets you activate that roster quickly, with a single agreement.
Access a full roster of vetted technical creators in a single packaged campaign—one contract, one point of contact.
Audiences we reach:
When you're ready to run a campaign, you want to turn it on like Google Ads. The TSG Network gets you there quickly, without making a mess of your inbox.
Ideal for:
Developer tools and infrastructure companies who want a portfolio of authentic technical creators making content about them.
The Network
Click "Inquire" on any creator to start a conversation about a Network campaign.
Justin Gage
Audience: Startup operators + investors
Helps non-engineers make practical sense of software + AI—in a way people often find funny.
Previously sponsored by Vercel, CodeRabbit, GitBook, and more
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Paul Iusztin
Audience: AI engineers
Battle-tested, hands-on guides that take AI engineers from PoC purgatory to shipping production AI systems that work—no toy examples.
Previously sponsored by Comet, MongoDB, Prefect, and more
Inquire →
Neo Kim
Audience: Software engineers
Breaks down how large-scale systems work using real examples from Stripe, Uber, WhatsApp, Google, and Meta.
Previously sponsored by CodeRabbit, Augment Code, Graphite, and more
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Yacine Mahdid
Paolo Perrone
Audience: AI engineers
Native, host-written breakdowns of the AI stack—tool comparisons (vLLM vs Ollama, H100 vs H200) and production case studies (Perplexity, Anthropic)—for the engineers who build.
Previously sponsored by NVIDIA, Superlinked, Google, and more
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Miguel Otero Pedrido
Audience: AI engineers
Teaching AI systems all the way to production. Open-source courses with written lessons, hands-on labs, and long-form videos. From recommender systems and RAG to finetuning, LLM inference, and agentic architectures.
Previously sponsored by Comet (Opik), MongoDB, Qdrant, and more
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And more…
Trusted By
The Process
We set a quarterly budget + KPIs together.
TSG proposes a roster and format mix from the Network, for your approval.
We work with creators to ship content across the quarter, with your team reviewing for technical accuracy.
We invoice for content as plans are approved, and pay creators on your behalf.
We review budget + performance every two weeks, and scale plans up or down as needed.
Get Started
Tell us about your campaign goals and we'll get back to you within 24 hours.
Start a Campaign →